The Fashion Journal Dual Feature on Tailor Clients: Seekers & Eye St
We’re proud as punch this month, the Fashion Journal published a directory of “the best optometrists for unique frames in Melbourne” with Seekers Optical topping the list followed closely by Eye St. Thanks to the writing of Deana Stepanian, the Australian fashion community now has a definitive guide to the coolest optometrists for unique eyewear whether you’re a Melbourne local or there to visit.
Tailor Agency was key to both Seekers and Eye St brands from their inception, developing their branding from the ground up, including tone of voice, visuals and approachability to their unique hyper-local markets.
Known for their procurement of unique and premium quality brands, both Seekers and Eye St have made a mark on the optical industry and style experts alike, being at the cutting-edge of design and ahead of the trends. With a diverse range of frames to suit every individual's unique style and personality, they have become the go-to destinations for fashion conscious eyewear aficionados. From choosing independent brands over multi-label corporate conglomerates, quality acetates over plastic, and timeless classics over temporary trends, getting these messages to clients and clearly communicating their values has been integral to their success.
By being featured in Fashion Journal, Seekers and Eye St solidify their positions as the leading forces in the world of stylish quality eyewear, leaving their unique impressions on the Melbourne optical landscape.