Eye St.

The Project:

Eye St. is your newest destination for runway-ready eyewear fashion. Located on High St. in Armadale, Eye St. showcases the pinnacle of high-fashion eyewear design. Their curated collection of exclusive frames and first-class eye care has made it a must-visit destination for high fashion design and influence. We were tasked with assisting the client through the brand development, responding to the needs of the local and peripheral market.

The Outcome:

Tailor successfully helped the client launch their digital and physical brand executions making for a strong start out of the gate for the new business.

What we did:

  • Brand development

  • Marketing strategy

  • Social media management

  • Content development

  • Email marketing

  • Photography

A photo of one of the interior wall of Eye St practice displaying frames on shelves with the Eye St logo overlaid in white

 

Eye St DL brochure on a peach surface with a dandelion flower sitting on top
Navy blue background with the words "Exceptional Eyewear" written in an elegant serif font

Social strategy

Web strategy

Photo of pillar window display in Eye St. practice taken from inside looking out onto the street. The thee pillars vary in height and each have pairs of frames sitting on top
Photo of the consultation room with optometry equipment
Photo of a wash basin with gold hardware and a vase of pink flowers on the bench
Photo of pillar window display in Eye St. practice which has three pairs of frames and a vase of pink flowers
Photo of one of the consulting area of Eye St. practice
Wide view of interior of Eye St practice
Looking into Eye St practice from street through the open front door
Close up of frames on shelves in Eye St practice
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