Votar Partners

The Project:

Votar Partners is a multi-disciplinary consulting organisation based in Kew, Melbourne. For over 30 years, Votar Partners have supported clients in the public, not-for-profit, utilities, higher education and health sectors. To maintain relevance with the changing decision-makers in the Votar Partners’ client portfolio, we were tasked to refresh Votar Partners’ key communications to market.

The Outcome:

A contemporary and engaging brand platform to stand the test of time. Votar.

Modernised Branding

The project involved updating Votar Partners' visual identity, including the logo formats, colour palette, and overall design elements. This helped Votar Partners appear more contemporary and aligned with current industry standards.

Revised Messaging

The communication materials, including website content, brochures, and other collateral were updated to ensure clarity and resonance to meet the evolving needs of the target audience.

Tailored Content for Different Sectors

Considering Votar Partners' diverse clientele in public, not-for-profit, utilities, higher education, and health sectors, their communication materials were tailored to address the specific needs and challenges of each sector. This customisation enhances relevance and engagement.

Increased Emphasis on Thought Leadership

To stay relevant with changing decision-makers, the refreshed communication strategy included a stronger emphasis on thought leadership. Ensuring Votar Partners is the turn-to industry partner for their clients.

What we did:

Brand repositioning
Marketing strategy
Content development
Email marketing
Website design and development

Brand Repositioning

Turn to Votar

“Turn to” is the new brand platform for Votar.

It positions Votar as a trusted ally that clients can turn to for the smoothest end-to-end outcomes.

Web strategy

To create a new brand hub as a source of knowledge, learning that is easily navigable for users from diverse sectors, and easily discoverable from search.